The First 90 Days of Marketing a New Clinic
A week by week launch plan for new clinic owners, covering the assets to build first, when to buy patients, and the three mistakes that sink new practices.
Strategy
Strategy
7 articles
Strategy
Reducing Patient No Shows, the Fix Worth More Than New Marketing
Every missed appointment is marketing money already spent. This playbook of reminders, deposits and rebooking systems recovers the revenue sitting in your empty chairs.
Strategy
Measuring Clinic Marketing ROI, What to Track and What to Ignore
Most clinics either track nothing or drown in dashboards. Here is the short list of numbers that actually tell you whether your marketing is making money.
Strategy
Landing Pages for Clinic Ad Campaigns That Actually Convert
Ad clicks are expensive and homepages are where they go to die. Here is the anatomy of a clinic landing page that turns paid traffic into booked consultations.
Strategy
Healthcare Advertising Rules Every Clinic Should Know
Clinic marketing lives inside a web of advertising rules most owners have never read. Here are the traps that catch clinics most often and how to avoid them.
Strategy
A Clinic Owner’s Guide to Choosing a Healthcare Marketing Agency
The decision that shapes every other marketing decision Choosing who markets your clinic is one of the higher-stakes decisions a practice owner makes, and one of the least comfortable. You are trusting an outside team with your budget, your reputation, and the flow of new patients that keeps the practice healthy. Get it right and […]
Strategy
Google Ads for Clinics Without Wasting Your Budget
Paid search puts you in front of patients ready to book There is a particular kind of patient every clinic wants to reach, the person who has decided they need care and is actively searching for it right now. Google Ads exists precisely to put your practice in front of that person at that moment. […]