Why Your Clinic’s Phone Is the Weakest Link in Your Funnel
A missed call costs whatever the ad spend behind it cost. The three question intake script, the answer rate worth measuring, and where to read it.
Clinic Marketing
Clinic Marketing
10 articles
Clinic Marketing
Before and After Photos, the Consent and Compliance Rules Clinics Keep Breaking
The consent, storage and platform policy rules around before and after photos, and where a genuine testimonial quietly turns into a regulated claim.
Clinic Marketing
When Another Clinic Outranks You, How to Read the Gap
The clinic above you in the results is not winning for one reason. How to work out which gap is actually costing you the position, before spending money closing the wrong one.
Clinic Marketing
Patient Education Video, the Channel Most Clinics Skip
Clinics chase short form social video and ignore the format that actually converts, a practitioner answering the question a patient was going to ask anyway.
Clinic Marketing
Clinic Directory Listings and Why Your Details Must Match Everywhere
Your clinic is listed in places you have never visited, often with an old phone number or a former address. Why those stale listings hold back local ranking, and how to fix them.
Clinic Marketing
Should Your Clinic Publish Prices on Its Website
The argument for hiding clinic prices is that it protects the consultation. The argument against is what actually happens when a patient cannot find a number anywhere.
Clinic Marketing
One Page Per Treatment, or One Services Page
Most clinic websites list every treatment on a single services page and then wonder why none of them rank. How to decide which treatments deserve a page of their own.
Clinic Marketing
A Seasonal Marketing Calendar for Clinics in Pakistan and Beyond
Patient demand moves with Ramadan, weddings, school terms and awareness days. Build a twelve month clinic marketing calendar that spends where the decisions happen.
Clinic Marketing
Patient Referral Programmes That Turn Word of Mouth Into a System
Your happiest patients would recommend you if you asked. Here is how to build an ethical referral programme that turns word of mouth into a measurable patient channel.
Clinic Marketing
SEO or Paid Ads for Your Clinic, Where to Start
Every clinic owner eventually asks the same question. Ads or SEO first? Here is the honest answer, including when each one is the wrong choice.